Thursday, March 19, 2009

It's Getting to be That Time of Year Again!






Protect Yourself!

The sun is both our friend and our enemy. It causes us to: miss overheads, age our skin more quickly, it can even cause a mole to become cancerous. But it's our friend too-- the sun helps us produce Vitamin D, makes our commutes to work, school or play safer, and grows our food among other things.

Generally the tannest part of me is my red-neck. That is unless I wear my outback hat, like the one pictured above. Between that and slathering on-- with a latex glove during a match so my hands aren't greasy-- sunscreen 30 or above generally.

And the health educator in me wouldn't be doing his service if I didn't mention the ABCD's of melanoma, a deadly form of skin cancer. Check it out, it's worth a click and keep an eye on those moles--- especially the ones that get a lot of sun exposure. http://www.cdc.gov/nasd/docs/d001201-d001300/d001207/d001207.html


and on the humorous side, as far as tan lines go for tennis players, it could be worse!






Wednesday, March 11, 2009

Practicing Better

Tennis scientists say rubbing your head with your tennis racquet increases tennis knowledge by 4% on average. Try it today!

Who’s winning? Who won? Don’t you just love that question? It is only eclipsed by the question I heard early in the days of the long distance running movement in the late 70’s or early 80’s. It would come from someone you worked with asked you what you did over the weekend.

I ran a 10k.

Did you win?, they would ask excitedly.

Oh yeah, I beat over 6000 other runners, about 50 of who are supported financially and training for the Olympics. I lapped them, beat them all by 10 minutes, thanks for asking.

The other day I am playing with my friend David and from the next court, the question comes “Who’s winning?”

For me to yell back, we both are would require a lengthy explanation so I just say “he is” but the truth of the matter was I really didn’t know. I hadn’t forgotten the score, we don’t keep track.

The David Formula

Here’s what we do. We play 3 games—keeping score each game, alternating serve after each game, but don’t take a break and switch sides until after the third game. Then we just repeat this format all morning or afternoon.

What format allows us to do is several things:

  • Work on specific areas (maybe return of serve, serve and volley, a new grip, rushing the net more, etc.) It allows you to practice without fear of failure because you won’t blow a game based on trying your new technique and think now I’m behind, this sucks.! Also, it’s not a formal thing---- hey, I’m going to try all serve and volleys for this game so please return it right to me. Instead it’s something you decide in your head and work at it in your own way, so it feels less like practice, and more like playing, which of course you actually are.
  • Get in better condition. Playing 3 games consistently is quite a workout! Often one of those 3 games will have multiple deuces or an extended rally. When this happens it will test your conditioning considerably. Imagine that happening in the first game, you have two more full games before you sit.

  • It's fun, with less pressure and allows you check your ego at the door since your performance that day is not tied to winning or losing.
Sure, there are times that I am aware I just won (or lost) 3 games in a row, but generally after 90 minutes or two hours of hitting this way, I really don’t know if I won 14 games and lost 10, or won 11 games and lost 19.

I hit with a boy from the high school team about 2 months ago and told him of this format and asked if he wanted to try it. He said, “sure, but I’ll never be able NOT to keep track of the score, I’m just that way.” About thirty minutes into playing, at a changeover he smiled and said, “you know, I really don’t know what the score is.”

The David Formula. Three games + rest (repeat...) = improvement. It’s worked well for us, and it might work well for you too.

Thursday, March 5, 2009

Growing the Game of Tennis!


Wouldn't That Be Nice?

The number of tennis participants (in the US) reached an all-time high in 1973-74 as the colorful characters of Connors, McEnroe and even the quiet genius of Bjorn Borg made for some interesting matchups. -- Click here to see that actual rise and fall of participation since 1960. http://www.tennisindustry.org/PDFs/ParticipationHistory.pdf

As tennis participation has fallen or plateaued since '99, the game of golf has skyrocketed-- and you can blame Tiger Woods for that in part. And it's not just mens golf either. While Tiger may not have motivated that many young girls to get into the game, in Europe the recently retired Annika Sorenstam did that for the Barbie set. South Korea routinely fills up the women's leader board with as many as 12-14 of the top 20 spots thanks to the stellar play 10-15 years ago of Se Ri Pak. And now golfs new Tigeress hails from Mexico-- Lorena Ochoa --so we can only expect many young Latinas south of the border asking for golf clubs now for their next birthday instead of last years Bratz Dolls.

So what does this have to do with GROWING THE GAME of tennis? Yeah, good question. We obviously could use some more exciting personalities that are in the top 5, or maybe top 3 that hail from the land of the currently unemployed. It's not like we aren't trying but at least we have Roddick marrying a bikini model and he often has hilarious post-match interviews. Andy even hosted Saturday Night Live a few years back---okay 2003, just after winning the US Open -- that alone probably got 1000 people out in the following week with their old wooden Jack Kramers. However, other than that, tennis needs some colorful and GREAT players. The Williams sisters, while great, have been standoff-ish and play less tournaments than virtually all others in the top 20 of the WTA.

It wouldn't hurt to maybe get a new PR firm and come up with clever commercials going head to head against golf--- we compare quite favorably I think---- Tennis offers...

  • better workout-- you can't use a pullcart or electric cart to get to your next shot in tennis

  • faster workout 1.5 to 2 hours versus 4-5+ hours for golf

  • tennis has singles or doubles, or mixed doubles for variety

  • cheaper-- way cheaper and in this economy this cannot be stressed enough! Most racquets retail for $95-$140 (x2) versus clubs that can cost $250-1000+ and green fees of $25 to $100+ dollars each time you play

  • hit 75-125 balls in golf for 18 holes versus the fun of clobbering 200-300 in an hour in tennis
One other fan friendly thing to do, as Billy Jean King has suggested, is that both the mens and women's tours play more combined events. Aside from the 4 majors, there are only 2-3 others that you can see men and women play a court away from each other. This value added benefit is appreciated by most tennis fans and could really also appeal to the next generation of players.

We have the superior product and unless Tiger Woods (or Obama) changes sports to tennis, we have some serious marketing to do to protect and grow this great game of ours.

link to the USTA http://www.usta.com/

link to the Tennis Industry Association http://www.tennisindustry.org/